Branding, Brand identity & Brand Awareness

Your brand identity is what shapes your company.

Brand identity is the collection of all brand elements that a company creates to portray the right image of itself to the consumer. Brand identity is different from “brand” and “branding,” even though these terms are sometimes treated as interchangeable.

Branding involves the marketing practice of actively shaping a distinctive brand. The brand is the perception of the company in the eyes of the world.


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Brand Identity

Brand is a promise to customers. Delivering on a promise will keep customers happy and continue to build confidence in the brand.

The brand is a relationship and brand identity is design then you might already figure out that branding is the process. Branding is much more than the visual components. It is a disciplined process involved in creating a unique name and image for a product, company or service in the consumers' mind.

  • Email Signatures
  • Social Media Imagery
  • Website Design
  • T-Shirts & Uniforms
  • Tag Lines
  • Vehicle Decals
  • Web Banners
  • Brand Imagery and Photos

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Political Campaign Branding

Political branding has gained increased attention within marketing.

Political branding is about how a political organization or individual is perceived overall by the public. It is broader than the product; whereas a product has distinct functional parts such as a politician and policy, a brand is intangible. It helps political consumers understand more quickly what a party or candidate is about, and distinguish a candidate or party from the competition.

  • Direct Mailers
  • Newsletters
  • Website Design
  • T-Shirts & Hats
  • Email Campaign Design
  • Billboards
  • Web Banners
  • Yard Signs & Posters
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Brand Identity

Creating a distinguished product or service with unique characteristics.

A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers. Brand identity is separate from the brand image – the term for how consumers actually perceive the brand.

  • Email Signatures
  • Social Media Imagery
  • Website Design
  • T-Shirts & Uniforms
  • Tag Lines
  • Vehicle Decals
  • Web Banners
  • Brand Imagery and Photos

Logo Design & Layout Gallery

Iconic logo and brand identity layouts from start to finish.

WHY CHOOSE JON BURTON...?

I offer a one-stop option for all of your small business marketing needs. I can help direct you through the steps you need to create a recognizable brand and, if necessary, identify a target market for your business growth. I create eye-catching print marketing collateral that you can use to enhance your business and attract the clients you want. I implement marketing and SEO tactics to get the clients to your website, then I create a beautiful website that has clear call-to-action so your visitors are doing what you want them to do. I have the backend knowledge to make it all perform and the artsy gifts to make it stunning.

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BRANDING, BRAND IDENTITY & BRAND AWARENESS

Your brand identity is what shapes your company.

Branding involves the marketing practice of actively shaping a distinctive brand. The brand is the perception of the company in the eyes of the world.

START A PROJECT