Brand Identity

Creating a distinguished product or service with unique characteristics.

A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers. Brand identity is separate from the brand image – the term for how consumers actually perceive the brand.

  • Email Signatures
  • Social Media Imagery
  • Website Design
  • T-Shirts & Uniforms
  • Tag Lines
  • Vehicle Decals
  • Web Banners
  • Brand Imagery and Photos

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Political Campaign Branding

Political branding has gained increased attention within marketing.

Political branding is about how a political organization or individual is perceived overall by the public. It is broader than the product; whereas a product has distinct functional parts such as a politician and policy, a brand is intangible. It helps political consumers understand more quickly what a party or candidate is about, and distinguish a candidate or party from the competition.

  • Direct Mailers
  • Newsletters
  • Website Design
  • T-Shirts & Hats
  • Email Campaign Design
  • Billboards
  • Web Banners
  • Yard Signs & Posters
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Brand, Logo & Stationery

Translate your products and services into stationery designs.

Now’s a great time to update your identity design materials or create a new set. You want a letterhead that matches all of your stationery. So, whether you hand a customer your business card or a sales invoice, they feel the same brand design reaching across all of your company’s identity.

If you’re not sure how to take your existing brand and expand it across multiple media, or you’re pressed for time, then what you need is a brand identity package.

  • Stationery Designs
  • Letterhead Templates
  • Logo and Color Scheme
  • Invoice Design
  • Business Cards
  • Stylish Envelopes
  • Promotional Products
  • Creative Folders

WHY CHOOSE JON BURTON...?

I offer a one-stop option for all of your small business marketing needs. I can help direct you through the steps you need to create a recognizable brand and, if necessary, identify a target market for your business growth. I create eye-catching print marketing collateral that you can use to enhance your business and attract the clients you want. I implement marketing and SEO tactics to get the clients to your website, then I create a beautiful website that has clear call-to-action so your visitors are doing what you want them to do. I have the backend knowledge to make it all perform and the artsy gifts to make it stunning.

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