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A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers. Brand identity is separate from the brand image – the term for how consumers actually perceive the brand.
Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design, interface design, authoring, including standardized code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process.
Graphic Design is the creation of art via digital media. While all art is at its essence communication, the term “Digital Artist” covers a very wide range of areas and is less a title than a description of how you achieve what you are doing. Examples are Concept Art, Matte Painting, Storyboards, 3D Rendering, and some of the fine art fields like Painting, and Illustration (though obviously, the work would be entirely digital).
Mobile App Interface or User Interface (UI) design requirements are significantly different from those for desktop computers. The smaller screen size and touchscreen controls create special considerations in UI design to ensure usability, readability, and consistency. In a mobile interface, symbols may be used more extensively and controls may be automatically hidden until accessed.
Music Production is the unique creative process of your brands’ theme music. Techniques may include gathering ideas for the brand, selecting songs or soundtracks, proposing changes to the song arrangements, composing and matching your movement to a strategic theme song that represents your organization. Imagine music as a recipe. Would you be able to tell whether it had been made with artificially engineered ingredients or fresh produce?
Multimedia & Video assets contains some form of animation, video or music media. Multimedia can be recorded and played, displayed, dynamic, interacted with or accessed by information content processing devices, such as computerized and electronic devices, but can also be part of a live performance. Multimedia devices are electronic media devices used to store and experience multimedia content.
I offer a one-stop option for all of your small business marketing needs. I can help direct you through the steps you need to create a recognizable brand and, if necessary, identify a target market for your business growth. I create eye-catching print marketing collateral that you can use to enhance your business and attract the clients you want. I implement marketing and SEO tactics to get the clients to your website, then I create a beautiful website that has clear call-to-action so your visitors are doing what you want them to do. I have the backend knowledge to make it all perform and the artsy gifts to make it stunning.